Last update: 27.06.2022
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Global Marketer Oncology m/f/d
Role Purpose:
On this role you will be responsible for development and execution of the Customer Engagement Blueprint and Tactical Plan & Budget for one of our biggest Oncology product.
Your key tasks and responsibilities:
Your responsibilities will include but are not limited to:
- Establish and drive Customer Engagement Blueprint team in collaboration with global, regional and country stakeholders
- Lead development of Global Cross Functional Leadership Team agendas ensuring seamless process that results in timely endorsement of Bayer annual deliverables
- Lead efforts to translate integrated brand strategy into seamless, timely and impactful execution
- Build and secure endorsement for annual marketing tactical plan & budget
- Partner with internal stakeholders to establish and drive a cohesive plan to leverage insights to shape future strategy, brand planning, tactical plan
- Partner with RWE, Market Research, CI, R&E, Market Access.
- Publications, Scientific Communications, and Medical to generate a single, integrated tactical plan to support brand strategy
- Lead overall brand Stivarga CEB Process (Customer Engagement Blueprint)
- Engage with Integrated Brand Plan Lead and Integrated Product Team to develop and execute customer engagement and tactical plan
- Identify innovative new programs (including digital technology) that support the strategy, yet meet internal and external customer needs
- Responsible for leading and executing annual congress plan
- Identify and showcase global/region/country market penetration efforts through sharing lessons, key performance indicators, experiences and best practice
- Ensure budgets and resources are effectively managed within agreed upon limits, and plans are effectively implemented
- Build a collaborative, inspiring and open culture in the cross functional task forces.
- Establish procedures to keep track of the alignment and consistency of regional and country resources with global strategies
Who are you:
- Minimum: BS or BA; PhD, MBA, or advanced degree preferred
- 8 years marketing experience, or related functional combination of applicable experience/education will be considered
- Strong interpersonal skills
- Strong project management skills
- Positive energy and ability to inspire others
- Integrity
- Team oriented
- Results oriented
- Strong Cross-Functional Leadership Capabilities
- Operational bench strength
- Ability to travel globally
- Ability to synthesize and drive standard processes
- Drive for results while bringing the team along
- Desire to build strategic prowess
- Global Marketing experience preferred but not necessary
- Oncology Experience preferred but not necessary if strong marketing ability/experience
| YOUR APPLICATION | ||||
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination. Bayer is committed to providing barrier-free access and support-facilities for individuals with disabilities - during the application process and beyond. Applicants with disabilities are encouraged to request any support / equipment they may need via the contact information below. | ||||
Location:
Switzerland : Basel-City : Basel
Division:
Pharmaceuticals
Reference Code:
654176
